In recent years, major brands have been attaching their names to high-end real estate projects, and with these collaborations comes features and amenities that are hard to find elsewhere. The trend was initiated by brands like Mandarin Oriental, Four Seasons, and Regis, but we are now seeing big names like Bentley, Porsche, Versace, Armani, and even Walt Disney join the mix. The big move into luxury real estate helps these brands venture into new industries and broaden their portfolio.
Harold Clarke, CEO of Harold X Clarke Advisors, believes that branded properties can fully transform luxury real estate. Clarke states, “These brands are so powerful and have such amazing recognition that when [buyers] come in to purchase real estate, they are already sold on the brand,”
The Residences at Mandarin Oriental Honolulu is a thirty-seven-story tower with ninety-nine units that range from two-bedroom to four-bedroom, with spacious outdoor spaces, floor-to-ceiling windows that grant beautiful views of the Pacific Ocean, the Ko’olau mountain range, and the Diamond Head volcano. Residences gain access to full-service concierge, room service, a 20,000 sq-ft spa, 24-hour valet, a 14-seat movie theater, lounges and club rooms, a fitness room, and access to Mandarin Oriental’s luxury restaurant.
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National Association of REALTORS®